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Meet The Founder

Papis Camara is a British, French, Senegalese citizen.

He was born in Senegal in 1982, and moved to Ivory Coast at age of 12 to attend a selective Military High School for six years. After achieving his degree one year ahead of the end of the program, he went back to Senegal to study English and Law. At 21 years of age, he moved to France to study Management, Marketing, and Sales

in a private Business School, including a semester in Finland in 2005. He lived in France for ten years, and has been living in the UK since 2013. On top of his native language Wolof, he has learned French, English, Spanish, and German.

His peers describe him as entrepreneurial minded,

digital savvy, strategic thinker, analytical, and a creative leader with a broad professional expertise of over 13 years. He worked at L’Oréal for 10 years

with a strong track record in increasing business value, and building brands for the UK, France, USA, and Africa. During his career at L’Oréal, he had successful roles in Sales, Marketing, and Management. Between 2010 and 2013, he led the development of some of their brands for USA, South Africa, Nigeria, Kenya, Ghana, and many more.

With his strategic vision, adaptability, and collaborative approach,

he helped the business increase by over 40% within that time frame. Furthermore, thanks to his empathic leadership style, people skills, and business vision, he helped grow the Lancôme brand revenue under his remit by over 30%, beating the market for three years in a row, and won a Brand of the Year Award in 2015. At L’Oréal Professionnel, as a result of his negotiation tactics, close business partnership with his clients, and market knowledge, he broke the sell-in record with the portfolio of the biggest and most prestigious accounts of the brand in the UK in 2016 by achieving over a 20% increase in sales.

After a successful career with L’Oréal, he joined THG in 2017,

one of the world’s largest Wellness and Beauty online retail organisations. He was Managing Director for Glossybox France, an Online and Digital business with double digit growth in turnover, and 55% profit increase under his leadership.

From June 2018 to May 2020,

as part of a joint venture between a world leading fragrance house and a UK perfume retailer, he was Director of Yú Parfums. He led the creation of the new Direct-to-customer platform, and the development of its own digitally native brand.

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